How To Create A Bond With The Community And Your Business
The community where this company is situated is extremely important. The success or failure of this company is depended on the community goodwill. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
When you empower the community in your location ,you will be assured of good relations. You can allocate this service to some of the locals. This will give them a sense of ownership. This ownership feeling will make them feel that they need to protect the business at all times. They will do their part and ensure the company’s working environment is conducive. They become your informant which is advantageous to the business.
Sponsorships are great to win the community’s trust. This method will great more value to the community. The community can select students who need more help to learn. You can select those students who top their class and support them. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can form collaborations with other companies can offer charity to this community. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. It keeps making your impact fresh each time in their minds. The leaders your location are very significant and you must be close to them. Remember that people will listen and believe in what their leaders say. Get in touch with formal and also informal leaders.
In any environment communication is very vital. Create communication mediums between the company and community. you can choose representatives in the community who will be communicating any concerns the company has to you.Hold public participation to projects that will have direct impact on the community. This communication shows empathy which will be of help to the company.Every business should try and start developing community relations as early as you can. It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.